Bariatric Clinic: 100+ Enquiries per Month

Transforming Digital Strategy to Drive Leads and Growth

Introduction

Complete Weight Loss Solutions, a leading clinic in Melbourne, sought a digital marketing partner to enhance their online presence and generate more leads for their weight loss surgery services. They needed support across multiple channels, including website design, social media lead generation, Google Ads, and SEO. Partnering with Practice Boost, the clinic experienced significant improvements in lead generation, SEO performance, and cost efficiency, all within the first month.

Challenges

Outdated Website: The clinic’s previous website lacked modern design, was slow-loading, and didn’t reflect the professionalism of their weight loss surgery services.

Low Lead Generation: The clinic struggled to attract a steady stream of qualified leads through their website and digital marketing efforts.

High Cost per Lead: The existing Google Ads campaigns were delivering leads but at a high cost, reducing their marketing efficiency.

Poor SEO Performance: The clinic wasn’t ranking competitively for key search terms, making it difficult for potential clients to find their services online.

Solutions

Practice Boost implemented a multi-channel strategy to meet Complete Weight Loss Solutions’ goals of driving more leads, improving online visibility, and reducing costs.

1. Website Redesign:
   • Designed a sleek, professional, and fully optimized website that reflected the clinic’s expertise in weight loss surgery.
   • Enhanced the website for faster loading, achieving a 100% Google website speed score, ensuring users had a seamless experience across all devices.
   • Integrated clear calls-to-action and easy-to-navigate features, encouraging visitors to schedule consultations and learn more about procedures like gastric sleeve, gastric bypass, and Lap-Band surgery.
2. SEO Optimization:
   • Conducted an in-depth SEO audit and implemented keyword strategies to improve the clinic’s search engine ranking for terms such as "weight loss surgery Melbourne" and "gastric sleeve surgery."
   • Focused on local SEO to ensure the clinic appeared prominently in search results for relevant services in Melbourne, resulting in a 35% increase in SEO ranking positions.
3. Google Ads Campaign Revamp:
   • Rebuilt the clinic’s Google Ads campaigns, using targeted ad groups and optimized bidding strategies to increase efficiency.
   • Achieved a 25% decrease in cost per lead while maintaining the quality and volume of inquiries.
4. Social Media Lead Generation:
   • Developed and executed targeted social media campaigns to attract prospective clients interested in weight loss surgery.
   • Created engaging posts, including before-and-after patient stories, informational videos, and expert tips, leading to over 100+ leads in the first month.

Project Results

100+ Leads in the First Month: Thanks to an optimized website, enhanced Google Ads campaigns, and effective social media strategies, Complete Weight Loss Solutions generated over 100 leads in just the first month.

35% Increase in SEO Ranking Positions: The clinic saw a dramatic improvement in their SEO performance, with higher rankings for crucial weight loss surgery search terms, driving more organic traffic to the site.

100% Google Website Speed: The new website not only looked modern and professional but also achieved a 100% Google website speed score, offering users a fast, seamless browsing experience that contributed to better engagement and higher lead conversion rates.

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