Doubling New Patients for Podiatry Clinic in 1 Month

Introduction
Stand Tall Podiatry, a leading podiatry clinic, partnered with Practice Boost to increase their new patient numbers and grow their practice. By leveraging a combination of Google Ads and Facebook Ads, Practice Boost successfully doubled Stand Tall Podiatry’s new patient numbers within just one month.

Solutions

Practice Boost designed a tailored advertising strategy that combined the power of Google Ads and Facebook Ads to achieve maximum reach and conversions.

Google Ads Strategy

1. Search Campaigns:
   • Built a keyword-targeted search campaign focusing on terms like "podiatrist near me," "ingrown toenail surgery," and "custom orthotics."
   • Prioritized ad copy that highlighted Stand Tall Podiatry’s expertise and patient success stories.
2. Performance Max (PMax) Campaigns:
   • Created PMax campaigns to maximize visibility across all Google networks, including YouTube, Gmail, and Display.
   • Ensured campaign assets aligned with Stand Tall Podiatry’s branding to attract a broader audience.

Facebook Ads Strategy

1. Multi-Campaign Approach:
   • Launched dedicated campaigns for high-value services:
     • Ingrown Toenail Surgery: Ads that addressed common pain points and emphasized quick recovery.
     • Custom Orthotics: Educational campaigns highlighting the benefits of orthotics for foot pain and posture.
     • General Podiatry Services: Targeted broad audiences with messages about holistic foot care.
2. Creative Ad Content:
   • Used engaging visuals and testimonials to establish trust and attract attention.
   • Focused on clear calls-to-action, driving users to book appointments online.
3. Geo-Targeting:
   • Focused campaigns within the clinic’s service area to attract local patients actively searching for podiatry services.

Results

1. New Patient Numbers Doubled:
   • Within one month, Stand Tall Podiatry saw a 100% increase in new patient bookings, transforming their patient acquisition pipeline.
2. Improved Campaign Performance:
   • Google Ads: The targeted search and PMax campaigns delivered a significant volume of high-quality leads, driving more traffic to the clinic’s website.
   • Facebook Ads: The multi-campaign strategy brought in patients seeking specific services, ensuring each campaign was aligned with the clinic’s goals.
3. Enhanced ROI:
   • By utilizing cost-effective ad placements and refining targeting, Practice Boost ensured the clinic achieved maximum return on investment for their advertising spend.

Conclusion

Through a well-executed multi-channel advertising strategy, Practice Boost helped Stand Tall Podiatry achieve remarkable growth in patient numbers. The success of the campaigns demonstrates the impact of combining intent-driven Google Ads with engaging and targeted Facebook Ads.

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