GP Clinic from 4 to 8+ GPs

Introduction

Elmwood Medical Centre, a well-established GP practice in Wodonga, partnered with Practice Boost to modernize its digital presence and increase patient engagement. By focusing on a multi-channel strategy that included a website redesign, SEO, Google Ads, and an engaging social media campaign, Elmwood Medical Centre significantly increased patient bookings and strengthened its position as a leading healthcare provider in the area.

Challenges

Outdated Website: The clinic’s website was outdated, difficult to navigate, and lacked the essential features needed for patients to easily book appointments or access medical information.

Low Online Visibility: Elmwood Medical Centre was struggling to rank in search engine results, limiting their reach to potential patients in the Wodonga area.

Minimal Social Media Presence: The clinic had little presence on social media and wasn’t utilizing paid ads, missing an opportunity to engage with their community and attract new patients.

Limited Paid Search Performance: Their previous Google Ads campaigns weren’t optimized, resulting in poor ROI and low conversion rates for patient inquiries and bookings.

Solutions

Practice Boost developed a comprehensive digital marketing plan to revamp Elmwood Medical Centre’s online presence and increase patient engagement across multiple channels.

1. Website Redesign:
   • Built a modern, responsive, and user-friendly website that provided a seamless experience across devices, especially mobile.
   • Integrated online booking capabilities, allowing patients to easily schedule appointments, which reduced friction and increased conversions.
   • Designed a clean and professional layout, aligning with Elmwood Medical’s brand and creating a trustworthy first impression.
2. Search Engine Optimization (SEO):
   • Conducted a full SEO audit and optimized the website for high-value local keywords such as "Wodonga GP" and "Wodonga family doctor."
   • Created valuable content that addressed common medical questions and services provided by Elmwood, helping to improve search rankings and attract organic traffic.
   • Focused on building local backlinks and enhancing the clinic's Google My Business profile to boost local SEO performance.
3. Google Ads Campaign:
   • Developed highly targeted Google Ads campaigns focusing on key services like general check-ups, chronic disease management, and skin checks.
   • Used geo-targeting to attract patients from Wodonga and nearby suburbs, maximizing the relevance of ad traffic.
   • Continuously optimized bidding strategies and ad copy to drive conversions while reducing the overall cost per click (CPC).
4. Social Media Strategy:
   • Built an engaging social media presence on platforms like Facebook and Instagram, creating regular posts that highlighted health tips, service offerings, and patient stories.
   • Ran targeted paid social media ads to increase brand awareness and drive traffic to the website.
   • Encouraged interaction through polls, Q&As, and informative posts, building a strong sense of community and trust with followers.

Project Results

Increased Online Appointments: The new website, with an integrated booking system and clear calls to action, resulted in a 55% increase in online appointments within the first 12 months.

Improved Search Engine Ranking: Through targeted SEO efforts, Elmwood Medical Centre saw a 45% boost in organic traffic, with the clinic now ranking on the first page for high-intent local search terms such as "Wodonga GP" and "GP near me."

Higher Google Ads ROI: The optimized Google Ads campaigns generated a 60% increase in click-through rates (CTR), leading to more inquiries and bookings, while significantly improving the return on ad spend (ROAS).

Engaging Social Media Presence: Social media engagement grew by 70%, with regular posts and targeted ads driving traffic to the website and fostering stronger relationships with the local community. Paid social ads also contributed to a 30% increase in website traffic from social channels.

By partnering with Practice Boost, Elmwood Medical Centre successfully transformed its digital presence, driving significant growth in patient numbers and engagement. The combination of a modern website, SEO, Google Ads, and an active social media strategy has positioned the clinic as a trusted healthcare provider in Wodonga, helping them attract and retain patients in an increasingly competitive market.

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