Case Study: How Practice Boost Helped Better Backs Better Living Increase New Patient Numbers

Client: Better Backs Better Living
Industry: Chiropractic and Allied Health
Services Provided: Google Ads Management, Social Media Campaigns, Website Enhancements

The Challenge

Better Backs Better Living, a leading chiropractic and wellness clinic, was looking to grow its new patient numbers in an increasingly competitive market. Despite running some digital advertising, they faced challenges with:

• High cost per lead
• Low conversion rates from existing Google Ads
• A website that wasn’t optimized for lead generation
• Limited social media presence for attracting new patients

They needed a partner who could refresh their digital strategy, improve campaign performance, and drive more qualified new patients consistently.

The Solution

Practice Boost stepped in with a tailored, multi-channel strategy focused on quick wins and sustainable growth.

1. Enhanced Google Ads Campaigns

• Keyword Optimization: Conducted a full audit of the previous campaigns and restructured the keyword strategy, focusing on high-intent, local keywords like “chiropractor near me,” “back pain specialist [location],” and “sports chiropractor.”
• Ad Text Revamp: Created new, compelling ad copy that emphasized patient outcomes and special offers (e.g., "Free Initial Consultation").
• Performance Max Campaign Launch: Introduced a new Google Performance Max (PMAX) campaign to expand their reach across Google’s entire inventory, including Search, Display, YouTube, and Gmail.

Results:

• 30% increase in Google Ads conversions
• 40% reduction in cost per lead

2. Launched New Social Media Lead Generation Campaigns

• Produced engaging, short-form video content highlighting the clinic’s services, patient testimonials, and educational tips.
• Ran targeted Facebook and Instagram lead campaigns offering incentives like “First Adjustment Special Offer” to attract new patients.
• Used retargeting ads to nurture website visitors and social media engagers.

3. Website Enhancements

• Landing Page Optimization: Improved key service pages with clearer calls to action (CTAs), simplified booking forms, and trust elements like reviews and practitioner profiles.
• Speed and Mobile Usability: Enhanced website load speed and mobile responsiveness to reduce bounce rates and improve user experience.
• Conversion Tracking: Set up better analytics to track patient inquiries and appointment bookings.

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