Social Media for GP Clinic

Varsity Lakes Family Practice – Elevating Social Media Presence with Consistent, Engaging Content

Introduction

Varsity Lakes Family Practice, a leading GP clinic in Queensland, wanted to enhance its social media presence and engage more meaningfully with its community. With limited posting frequency and inconsistent content, the clinic was struggling to grow its online audience and create impactful engagement. They partnered with Practice Boost to develop a consistent, results-driven social media strategy that would build their brand and increase their reach across platforms.

Challenges

Inconsistent Posting: The practice’s social media activity was irregular, with long gaps between posts, leading to lower visibility and engagement.

Low Audience Engagement: Existing content was not resonating with the audience, resulting in low interaction rates in the form of likes, comments, and shares.

Limited Reach: Varsity Lakes Family Practice’s social media pages were not attracting new followers, with their posts often reaching only a small portion of their local audience.

Solutions

Practice Boost implemented a structured social media plan focused on increasing visibility, engagement, and overall reach for Varsity Lakes Family Practice.

1. Content Strategy:
   • Developed a consistent posting schedule, ensuring the clinic posted regularly and at optimal times for their target audience.
   • Created engaging, health-focused content including tips on family health, GP services, and seasonal wellness advice, tailored to resonate with their local community.
2. Graphics and Video Content:
   • Produced high-quality visual content, including custom graphics, infographics, and short videos that communicated the clinic’s values and services in an engaging way.
   • Introduced a mix of content types, such as patient testimonials, GP advice, and community events, to keep the audience interested.
3. Social Media Engagement Campaigns:
   • Ran interactive campaigns such as Q&A sessions, polls, and health awareness challenges to boost audience participation and build a sense of community.
   • Responded promptly to comments and messages to encourage interaction and show active involvement from the clinic.
4. Paid Social Media Ads:
   • Launched targeted paid ads to extend the clinic’s reach and attract a broader audience in the Varsity Lakes area.
   • Promoted key services and seasonal campaigns, such as flu vaccinations, with eye-catching visuals and clear calls-to-action.

Project Results

250% Increase in Post Likes: Varsity Lakes Family Practice saw a dramatic increase in post likes due to the high-quality, engaging content shared regularly. Patients and community members responded positively to the improved visuals and informative health tips.

50% Increase in Engagement: By introducing more interactive content like polls and Q&As, the clinic experienced a significant rise in comments, shares, and overall interactions, demonstrating a stronger connection with their audience.

500% Increase in Reach: With a consistent posting schedule and targeted paid campaigns, the clinic’s social media reach expanded by 500%, attracting new followers and extending its presence well beyond the local community.

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