Adam Smagarinsky

Adam Smagarinsky

Director, Head of Marketing

About 

Adam Smagarinsky

Adam Smagarinsky is the founder and director of Practice Boost, one of Australia’s leading healthcare marketing agencies. Before his journey into healthcare marketing, Adam built a career working with global giants like Coca-Cola, Deloitte, Infosys, and McKinsey, where he was responsible for managing multi-million-dollar marketing budgets and acquiring hundreds of thousands of customers through innovative campaigns.

Adam’s transition into healthcare marketing began when a family member asked for his help in launching a new general practice. Applying his marketing expertise, Adam helped the clinic rapidly grow from a single GP to a multi-location practice, significantly increasing patient numbers in a short period. This experience ignited Adam’s passion for supporting healthcare practitioners, recognizing the direct impact marketing could have on helping more patients receive quality care.

Motivated by this success, Adam founded Practice Boost to offer his services to other medical and dental professionals. Today, he and his team help clinics across Australia achieve sustainable growth, providing tailored marketing strategies designed to expand their patient base and strengthen their community presence.