Google Ads for Psychology Clinic

Google Ads Success for Goals Psychology

Introduction

Goals Psychology, a mental health practice specializing in providing therapy and psychological services, partnered with Practice Boost to improve their digital advertising efforts. The main objective was to increase the number of patient inquiries through Google Ads while lowering their cost per conversion. After four months of strategic Google Ads management, Goals Psychology saw remarkable results, including a 3x increase in conversions and a 50% decrease in cost per conversion.

Solutions

Practice Boost implemented a targeted, multi-step approach to revamp Goals Psychology's Google Ads campaigns and optimize their results.

1. Comprehensive Keyword Research:
   • By analyzing the mental health industry and identifying high-converting search terms, Practice Boost restructured Goals Psychology’s keyword strategy to focus on relevant, intent-driven keywords, such as "psychologist near me," "anxiety therapy," and "mental health counseling."
2. Ad Copy Optimization:
   • Practice Boost crafted compelling, patient-centric ad copy that resonated with the target audience. The ads focused on the clinic’s specialized services and patient success stories to build trust and engagement.
3. Conversion Tracking Setup:
   • Conversion tracking was set up to measure key actions, such as form submissions and phone calls, ensuring that every lead was properly attributed to the ad campaigns.
4. A/B Testing & Campaign Optimization:
   • Multiple ad variations were tested to determine the best-performing combinations of headlines, descriptions, and call-to-action elements. Campaigns were continually optimized based on performance data.
5. Refining Targeting & Budget Allocation:
   • Practice Boost fine-tuned the targeting options and allocated the budget towards high-performing campaigns, allowing for more efficient ad spend and better results.

Project Results

1. 100 Conversions Per Month at $15 Cost Per Conversion:
   • Within the first few months of the partnership, Practice Boost achieved over 100 conversions per month for Goals Psychology, at a reduced cost per conversion of just $15.
2. 3x Conversions in 4 Months:
   • Over the span of four months, the number of monthly conversions tripled, significantly increasing patient inquiries and appointments.
3. 50% Decrease in Cost Per Conversion:
   • By optimizing the ad campaigns and refining the targeting strategy, Practice Boost helped reduce the cost per conversion by 50%, making the ads more cost-effective and profitable for Goals Psychology.

Conclusion

Through effective Google Ads management and continuous optimization, Practice Boost helped Goals Psychology achieve a substantial increase in patient inquiries and appointments, while reducing their advertising costs. The results not only provided Goals Psychology with a strong return on investment but also enabled them to grow their practice by consistently attracting new clients through digital marketing.

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