New Patient Marketing for Dental Clinic

Introduction

Centrepoint Dental, a prominent dental clinic in Tamworth, has partnered with Practice Boost for the past 3 years to elevate its digital presence and attract new patients. Through a multi-channel digital marketing strategy encompassing website design, Google Ads, SEO, and social media, Centrepoint Dental has experienced a remarkable increase in new patient numbers, growing from 1 to 3 chairs over the course of the partnership.

Challenges

Low Online Visibility: Despite offering a wide range of dental services, Centrepoint Dental struggled to rank on Google for important local search terms, limiting its ability to attract new patients organically.

Outdated Website: The clinic’s website lacked modern design, mobile optimization, and user-friendly features, causing a poor user experience and low online appointment bookings.

Ineffective Advertising Strategy: Previous marketing efforts were scattered, with no cohesive strategy across platforms. This led to low engagement and a poor return on investment (ROI).

Solutions

Practice Boost developed and executed a comprehensive digital marketing campaign aimed at driving new patient growth and strengthening Centrepoint Dental’s online presence.

1. Website Redesign:
   • Built a modern, responsive website that was optimized for both desktop and mobile users.
   • Integrated an easy-to-use online booking system, allowing patients to schedule appointments seamlessly.
   • Created engaging, SEO-optimized content to highlight the clinic’s key services, such as root canals, crowns, and teeth whitening.
2. Google Ads Campaign:
   • Developed targeted ad campaigns focusing on high-intent keywords like “Tamworth dentist” and “emergency dental care in Tamworth.”
   • Used local targeting and ad extensions to capture potential patients in the Tamworth region, increasing visibility and engagement.
   • Implemented conversion tracking to measure the success of ads, leading to continual refinement of the campaign to maximize ROI.
3. Search Engine Optimization (SEO):
   • Conducted thorough keyword research and optimized the website’s on-page SEO, improving its ranking for high-value local search terms.
   • Focused on building quality backlinks, boosting Centrepoint Dental’s domain authority, and enhancing local search performance.
   • Integrated a blog strategy to provide educational content on dental health, further driving traffic to the site.
4. Social Media Marketing:
   • Managed a consistent and engaging social media presence across platforms like Facebook and Instagram, creating posts that showcased the clinic’s services, patient success stories, and dental care tips.
   • Ran targeted social media ads to drive awareness and reach a broader audience in the local community.

Project Results

Increased New Patient Numbers: Centrepoint Dental saw an impressive 40% increase in new patient bookings with Practice Boost, directly attributed to the multi-channel digital marketing approach.

Enhanced Online Presence: The clinic now ranks on the first page of Google for key terms such as "Tamworth dentist" and "family dentistry in Tamworth," driving a 50% increase in organic website traffic.

Boosted Engagement on Social Media: Social media engagement rose by 75%, with posts generating increased likes, comments, and shares, resulting in greater brand awareness within the community.

Higher Google Ads ROI: With strategic targeting and continuous optimization, the Google Ads campaign generated a 40% increase in click-through rates and significantly improved the clinic’s return on ad spend.

Centrepoint Dental’s collaboration with Practice Boost has transformed its digital marketing efforts, allowing the clinic to consistently attract new patients, enhance its local reputation, and maintain a competitive edge in Tamworth’s dental industry.

‍