Social Media Marketing Training for GP Practice

Social Media Marketing Training for Medical Services Kurri Kurri

Introduction

Medical Services Kurri Kurri, a healthcare provider, sought to enhance their social media presence to engage better with their local community and attract more patients. They needed guidance on creating a professional and engaging business page on social media. To address these needs, they turned to Practice Boost for social media marketing training and website redesign services.

Challenges

1. Limited Social Media Knowledge: The practice team had minimal experience in managing social media accounts and wanted to learn how to run a successful business page to promote their services.
2. Inconsistent Posting and Engagement: Without a structured social media strategy, the practice struggled with consistent content creation and lacked engagement with their audience.
3. Outdated Website Design: Their existing website was outdated and didn't reflect the professional services they offered, leading to missed opportunities for new patient inquiries.

Solutions

Practice Boost offered a comprehensive social media training program along with website redesign services to address these challenges.

1. Hands-On Social Media Training:
   • In-Person Training: Adam, the founder of Practice Boost, visited the Kurri Kurri practice to deliver hands-on training tailored to the needs of their team. He covered the fundamentals of running a business page, including setting up engaging posts, scheduling content, and interacting with followers.
   • Social Media Best Practices: The team learned the essentials of creating compelling posts, using appropriate hashtags, and promoting their medical services to build a stronger online presence.
   • Ongoing Support: Adam provided continued support and was responsive to the team’s questions even after the training session, ensuring they felt confident in managing their social media moving forward.
2. Website Redesign:
   • Modern and Functional Design: Adam also redesigned their outdated website, creating a visually appealing, user-friendly platform that better represented their services and improved the patient experience.
   • Mobile Optimization: The website was optimized for mobile devices, ensuring a seamless experience for visitors on smartphones and tablets.

Project Results

1. Increased Social Media Engagement: With the training provided, Medical Services Kurri Kurri saw a notable improvement in their social media presence, resulting in increased post engagement and a growing follower base.
2. Improved Confidence in Social Media Management: The team felt empowered to run their business page more effectively, thanks to the tips and strategies shared during the training.
3. Enhanced Online Presence: The newly designed website not only provided a professional digital front but also helped improve patient inquiries and bookings through a better user experience.

Client Testimonial

"Adam attended our practice for Social Media training. He was very patient with us and taught us the in's and out's of running a great business page. We learnt many helpful tips from Adam and he has always been very polite and responsive to our many questions. Adam also designed our website, which we love, and it is such a big improvement! We highly recommend Adam!"

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