Skin Cancer Clinic Marketing

Practice Boost Supported SkinFirst Skin Cancer Clinics Increase Patient Numbers with Facebook & Google Ads

Introduction

SkinFirst is a trusted network of skin cancer clinics located across Sydney, committed to early detection and treatment of skin cancer in high-risk communities. SkinFirst partnered with Practice Boost to amplify their digital presence and drive patient growth through Google Ads and Facebook campaigns.

Solutions

Working closely with the SkinFirst management team, Practice Boost crafted a healthcare marketing strategy that aligned with their growth goals and patient-centric mission.

Precision-Targeted Google Ads Campaigns:

• Clinic-Specific Campaigns: Built custom ad campaigns for each clinic location across Sydney to target searchers within close proximity.
• High-Intent Keywords: Focused on common queries such as “skin cancer clinic Sydney,” “skin check near me,” and suburb-specific variations.
• Optimized Ad Spend: Leveraged A/B testing and data analysis to continuously lower the cost-per-click and improve conversion rates.

High-Impact Facebook Advertising:

• Educational Awareness Campaigns: Launched video and carousel ads that highlighted the importance of early detection, including tips for skin cancer prevention.
• Local Targeting: Used Facebook’s geo-targeting tools to serve ads to users living near SkinFirst clinics, ensuring highly relevant reach.
• Lead Forms & Retargeting: Integrated Facebook lead forms for instant bookings and deployed retargeting ads to reconnect with users who had shown interest.

Project Results

• 150% Increase in New Patient Bookings: The combined impact of Google Ads and Facebook campaigns significantly boosted appointment numbers across all Sydney locations.
• Improved Online Visibility: SkinFirst ads consistently appeared in top ad placements on Google for critical search terms.
• Lower Cost Per Lead: Through continuous optimization, Practice Boost reduced the cost per patient inquiry while increasing lead quality.
• Stronger Community Engagement: Facebook campaigns achieved high engagement rates and view-through conversions, helping SkinFirst build stronger brand trust in local communities.

Conclusion

By partnering with Practice Boost, they were able to expand their reach, grow their patient base, and improve access to preventative skin checks.

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